The Negroni is believed to have been created in 1919 in Florence, Italy, at Caffe Casoni. Count Camillo Negroni is said to have asked the bartender, Fosco Scarselli, to strengthen his favourite cocktail, the Americano, by replacing the soda water with gin. The bartender complied, and the Negroni was born. Over a century later the Negroni is still a cocktail staple Worldwide.

Appearance

The epitome of Red Passion, with the classically appealing crimson tones of Campari.

Aroma

Herby notes with layers of dark fruits. Gin provides notes of lemon and coriander seed.

Flavor

The iconic bitterness of Campari, balanced by the fruity sweetness of vermouth and gin’s juniper tang.